In order to create public respect, a company must put the customer first in every decision affecting the operation of the business. Customer satisfaction is the foundation upon which lasting good market relationships and lasting business successes are built. Heads of both the departments should coordinate and cooperate for better results. Audio-visual aids Public Relations and Marketing :Įffective Marketing is not possible without having a successful public relations policy. Handouts, pamphlets, booklets, manuals, booksĩ.
The scale of activity to promote good public relations may vary considerably according to the size and nature of interest of parties.ħ.
The purpose of public relations practice is to establish a two-way communication to resolve conflicts of interest by seeking common ground or areas of mutual interest, and to establish understanding based on truth, knowledge and full information. Public relations now embraces virtually every branch of human activity-whether it is promotion of products or image building for individuals, corporate bodies, governments and even political parties-who wish to project their activities or achievements or policies. The Public Relations function is now-a-days gaining importance and is now increasingly recognised. Meaning and Definitions of Public Relations: Public Relations is not a Propaganda, Publicity or Advertisement 6. Meaning and Definitions of Public Relations 2. After reading this article you will learn about:- 1.
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